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Using HEETS with the IQOS Iluma may result in poor performance and could potentially damage your device

Innovations in mod technology and increasing availability of compatible components also drive this segment's growth

The more unique & special logo is still a reminiscence to the past, but interpreted for the future

Income Loss per Smoker Previous studies have shown that smoking can lead to loss of income, either because of absenteeism, workplace bias or lower productivity due to smoking-related health problems

Its difficult to quantify the effect that plain packaging has on consumer behavior, though studies have shown that it likely acts as a deterrent